01
Selected InSales for the task and catalog size, balancing support cost and launch speed.
Owned sales channel
IWANT — our own fashion brand and online store
IWANT is our own fashion brand and online store. We launched it as an owned sales channel to reduce dependence on marketplaces, keep direct contact with customers, and control the sales funnel. We selected InSales for the task, configured the catalog for 500+ SKU, set up payments and delivery, customized the storefront, and used Google Gemini for AI-generated product visuals. This operating experience is now applied in client projects.
+40%
Revenue growth
500+ products
Large catalog
~$20
AI visuals budget
Challenge
The brand depended on marketplaces: commissions, platform rules, no direct customer relationship, and limited control over unit economics. We needed an owned sales channel with catalog, payments, delivery, and product visuals without a studio-shoot budget.
IMPLEMENTATION STAGES
What we built
02
Set up a 500+ SKU catalog and category structure for a fashion assortment.
03
Customized the front end: product pages, menu, navigation, and key storefront pages.
04
Configured payments, delivery, and services for daily store operations.
05
Launched an AI-visual workflow for product images using Google Gemini, with about $20 spent on visuals.
RESULT
+40%
Revenue growth
Moving part of sales into the brand’s own channel increased revenue.
500+ products
Large catalog
Built a convenient storefront for a large catalog.
~$20
AI visuals budget
Product visuals were generated with Google Gemini instead of a studio shoot.
Owned channel
Sales channel
Set up, configured, customized, and launched the store as an owned sales channel.
PROJECT CONTENT
Inside the project
Owned sales channel on InSales, 500+ SKU catalog, payments, delivery, custom front-end work, AI-generated visuals, and analytics.
Core modules
- Owned sales channel set up on InSales
- Catalog structure for 500+ SKU
- Payment and delivery setup
- Custom front-end work for product pages and navigation
- AI-visual workflow using Google Gemini
- Sales and traffic analytics
PRODUCT FORMAT
Large catalog and direct sales
IWANT is our own fashion brand and online store. We set up an owned sales channel for 500+ SKU, improved direct-sales economics, and tested AI-generated visuals on a real catalog.
WHY WE RUN OUR OWN STORE
What this means for ETERN8 clients
We do not just build e-commerce for clients — we run an online store ourselves. This gives us an operator view of the product: we know the cost of a mistake in catalog structure, loading speed, and cart UX, because we pay for it with our own sales.
When a client asks where to save on content without losing quality, we answer from first-hand experience, not from a textbook: 500+ SKUs with AI-generated visuals, a budget of about $20, one month of work.
We bring this operator view into client projects — from platform choice to post-launch sales scenarios.
Want a similar store for your brand?
We can break down the owned sales channel that fits your catalog, content workflow, and order flow.
Write to us
hello@etern8.tech