01
Moved the store off InSales to our own engine — full control over the site, data, and speed, with no platform limits or tariffs.
Owned sales channel
IWANT — store migration from InSales to a custom engine
IWANT is our own fashion brand and online store. It started on InSales, but the platform capped us with tariffs, limits, and paid add-ons. We moved it to our own engine: kept the SEO and order history, gained full control over the site and data, and cut the cost of ownership.
7,636
pages, no SEO loss
100 / 100
SEO & Best Practices
3,123
orders migrated
Challenge
On InSales the brand hit the ceiling of the platform: needed features only through paid apps, and no full control over code, data, or speed. We needed a custom engine — without losing SEO, order history, or day-to-day store operations.
IMPLEMENTATION STAGES
What we built
02
Kept the SEO and history: migrated the catalog, 3,123 orders (2016→2026), and 7,636 pages with redirects — no loss of search rankings.
03
Built features you pay extra for on InSales: abandoned-cart and win-back emails, gift cards, cashback, reviews, back-in-stock alerts, personal recommendations.
04
Added the IRIS AI stylist — it helps shoppers put an outfit together right on the site.
05
Built an easy admin: products, content, promos, and SEO are managed in-house, without a developer.
06
Built our own analytics and a cookieless, first-party traffic tracker: cart→order funnel, sources and devices — no cookies, no external counters (152-FZ).
RESULT
7,636
pages, no SEO loss
The whole catalog and content migrated with full 301-redirect coverage.
100 / 100
SEO & Best Practices
Lighthouse on mobile: SEO 100, Best Practices 100, zero CLS.
3,123
orders migrated
Order history 2016→2026 migrated, powering win-back and recommendations.
<1,000 ₽/mo
cost of ownership
Own engine on a VPS vs InSales tariffs of 2,300–10,400 ₽/mo plus paid apps.
FOR DEVELOPERS
Migration: technical details
01
SEO preserved
7,636 pages migrated with complete 301-redirect coverage — indexing and rankings kept.
02
Custom ETL
Our own parser for InSales (UTF-16) exports: products, categories, and 3,123 orders moved into PostgreSQL.
03
Architecture
Next.js 15 on RSC and Server Actions, an idempotent email queue, a blue-green cutover with no downtime.
PROJECT CONTENT
Inside the project
Next.js 15 (RSC, Server Actions), TypeScript, Tailwind, Prisma + PostgreSQL, next-intl (RU/EN), YooKassa, CDEK, the IRIS AI stylist on GigaChat, self-hosted on a VPS with a CDN.
Core modules
- Migration from InSales to a custom Next.js engine
- Catalog, 3,123 orders, and SEO structure migrated (7,636 pages, 301 redirects)
- Retention emails, server-side cart, gift cards, cashback wallet, reviews, back-in-stock
- IRIS AI stylist on GigaChat (152-FZ)
- Full admin CMS: products, variants, content, SEO
- SEO/GEO: sitemap, Schema.org, llms.txt, OG, YML feed; RU/EN
- Self-hosted on a VPS with a CDN
- First-party analytics + cookieless traffic tracking (152-FZ)
PRODUCT FORMAT
Migration from InSales to a custom engine
We migrated our own fashion store from InSales to our own engine: kept the SEO, moved the order history, and built in features you normally pay extra for on a platform.
TECHNOLOGIES AND SOLUTIONS
TECHNOLOGIES
- Next.js 15
- RSC
- Prisma
- PostgreSQL
- ЮKassa
- СДЭК
- GigaChat
- SEO/GEO
WHAT IS INSIDE
- Next.js 15
- Prisma
- PostgreSQL
- SEO/GEO
WHY THIS MATTERS FOR CLIENTS
We migrated our own store — so we know your migration from the inside
We do not just build e-commerce — we moved our own store off a platform onto a custom engine. We know the cost of every step: keep the SEO, do not lose order history, do not stop sales.
We do the ownership math honestly: an InSales tariff plus paid apps versus a custom engine on a VPS under 1,000 ₽/mo. Over a year the gap is real.
It fits brands on InSales, 1C, or Shopify, and sellers who live only on marketplaces and want an owned sales channel.
Free
A free 3-minute video review of your site
Send a link and I will record a personal review: where you lose on speed, conversion, and SEO, and what a move to your own engine would change. No call, within 48 hours.
Want a similar store for your brand?
We can break down the owned sales channel that fits your catalog, content workflow, and order flow.
Write to us
hello@etern8.tech