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Owned sales channel

Online store for your brand.
Under your control.

We build an online store through which your brand sells directly and works with its own customer base.

IWANT online store
01

Your own sales channel

We build an online store through which the brand sells directly and controls its own sales.

02

Your own customer data

Customers, orders, and requests stay in your system and support repeat sales.

03

Price and timing upfront

First we fix what goes into the store, the cost, and the timing. Then we build it and prepare it for sales.

04

Code and access after handoff

After handoff, your team gets the code, server, repository, and every project access.

IWANT online store
IWANT case

IWANT:
large catalog
and direct sales

An owned online store for 500+ products with payments, delivery, and a catalog structure that helps the brand sell directly with better economics.

500+ products
Large catalog

Built a convenient storefront for a large catalog.

+40%
Revenue growth

Moving part of sales into the brand’s own channel increased revenue.

Project details
DH22 case

DH22:
online store in 3 days

An online store with payments and core services, launched in 3 days and brought to the first sale within the first week.

3 days
To launch

Built the store and connected payments and the core services.

7 days
First sale

The first purchase happened within the first week.

Project details
DH22 online store
After launch

What it gives the brand

After launch, the brand gets more than a website. It gets a working sales channel with control over pricing, its own customer data, payments, delivery, and room to keep developing the store.

PRICING & PROMOS

Control over price and promotions

The brand manages pricing, promotions, and sales itself instead of adapting to an external marketplace.

SPEED

Fast storefront

Catalog, product pages, and checkout work quickly. That directly affects conversion into purchase.

CUSTOMER DATA

Repeat sales from your own base

The customer base stays with the brand, so you can work with buyers directly and bring them back for repeat orders.

DAY ONE

Payments and delivery from day one

Payments, delivery, and checkout are connected right away, so the store works as a sales channel from day one.

Visual styles

Ready-made interface concepts

These are not client projects but ETERN8 concept storefronts. They show how a brand store can feel in terms of interface direction, product presentation, and visual tone.

NEO.TOKYO

NEO.TOKYO

Streetwear brand

Bold directionMotionCatalog
PURE LINEN

PURE LINEN

Linen apparel

Minimal directionCalm navigationClean presentation
GOLDEN ERA

GOLDEN ERA

Jewelry brand

Jewelry brandVideo heroProduct-first focus
Video for sales

Short videos
for sales growth

We add short videos only where they genuinely strengthen the storefront: sales launch, product pages, and the hero section.

SALES LAUNCH

Short launch videos

PRODUCT PAGES

Video for product pages

HERO SECTION

Video for the first screen

Fixed pricing

We fix the store budget in advance

Starting budgets for typical store formats. The final estimate comes after a short call and agreement on the project scope.

What is included

Start with key categories

Timeline: 3-5 daysCatalog: up to 20 itemsRevisions: 1 round
  • An online store or product page on Next.js with the core launch set.
  • Up to 20 catalog items and base product pages.
  • Checkout flow and messenger notifications.
  • A basic admin panel to manage the storefront.
  • SEO setup: meta, sitemap, and baseline indexing.
Timeline

3-5 days

What is not included
  • No complex integrations or custom user-role logic.
  • We fix the feature set at the start and do not expand it during the build.
What is included

Start with key categories

Timeline: 3-5 daysCatalog: up to 20 itemsRevisions: 1 round
  • An online store or product page on Next.js with the core launch set.
  • Up to 20 catalog items and base product pages.
  • Checkout flow and messenger notifications.
  • A basic admin panel to manage the storefront.
  • SEO setup: meta, sitemap, and baseline indexing.
Timeline

3-5 days

What is not included
  • No complex integrations or custom user-role logic.
  • We fix the feature set at the start and do not expand it during the build.
After sales launch
POST-LAUNCH SUPPORT

After launch we handle improvements, storefront updates, new materials, and store support as the project grows.

  • Regular improvements and iterations for the store.
  • Updates to the storefront, banners, sections, and key blocks.
  • Support for launch materials and short promotional campaigns.
$900
per month

Connected after the main store goes live

Related materials

What helps make the decision

Materials about store budget, direct sales, and moving from a builder to an owned online store.

ARTICLE

Custom online store cost in 2026

A practical breakdown of budget, timeline, first-stage scope, and what changes the final store price.

ARTICLE

When a brand needs its own sales channel

About growing direct sales alongside marketplaces and keeping customer data under your control.

ARTICLE

When a brand outgrows a website builder

About the point where a brand needs custom development instead of a builder.

FAQ

Common questions before launch

Short answers to the questions that come up most often before launching an online store.

No. For most brands the working model is this: marketplaces stay as an additional channel, while the site gives direct sales, customer data, and control over pricing, promotions, and orders.
Yes. It is often smarter to launch with the key categories and expand the catalog later. That makes the store easier to launch and faster to move into sales.
At launch we usually help shape a working catalog structure and explain how to maintain the storefront afterward. After launch your team can run the store, and if support is needed, we can handle ongoing improvements and support as a separate package.
Yes. It is often more practical to launch the store first with the basic sales setup, then connect CRM, inventory, and other complex integrations step by step once the working model and priorities are clear.
After a short conversation and agreement on what is needed for launch. Before we start, you understand what goes into the project, how much it costs, and the timeline for launch.
When catalog logic, filters, checkout, and integrations can no longer be developed properly without manual work, limits, and temporary workarounds.
After launch we hand over the code, server, repository, access, and documentation to your team.

Let’s discuss your brand store

After a short call, it becomes clear what should go into the store, what timeline makes sense, and what budget is realistic.

Write to us
hello@etern8.tech

ETERN8

Boutique custom web development for business. Online stores, platforms, business portals, and internal systems.

Contacts

  • Phone+7 (495) 320-62-98
  • Emailhello@etern8.tech
  • Working hours

    Daily 11:00–23:00

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