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Owned sales channel

Online store for your brand
under your control

We build an online store through which your brand sells directly and works with its own customer base.

IWANT online store
01

Your own sales channel

We build an online store through which the brand sells directly and controls its own sales.

02

Your own customer data

Customers, orders, and requests stay in your system and support repeat sales.

03

Price and timing upfront

First we fix what goes into the store, the cost, and the timing. Then we build it and prepare it for sales.

04

Code and access after handoff

After handoff, your team gets the code, server, repository, and every project access.

DH22 case

DH22:
online store in 3 days

An online store for DH22 clothing brand, founded by Anna. In 3 days we assembled a 12-product starter catalog, product pages, a mobile storefront, payments, and core services. According to the client, the first sale came on day 7.

3 days
To launch

Built the store and connected payments and the core services.

7 days
First sale

According to Anna, founder of DH22, the first purchase came on day 7 after launch.

Project details
DH22 online store
ETERN8 OWN PRODUCT

Our own product

We do not only build for clients. We also run our own fashion brand and e-commerce project where we test approaches before applying them to client work.

OWNED SALES CHANNEL

IWANT

IWANT is our own fashion brand and online store with 500+ SKU. We reduced dependence on marketplace commissions, tested AI-generated visuals, and use that live operating experience in client projects.

Project details
IWANT online store
After launch

What it gives the brand

After launch, the brand gets more than a website. It gets a working sales channel with control over pricing, its own customer data, payments, delivery, and room to keep developing the store.

PRICING & PROMOS

Control over price and promotions

The brand manages pricing, promotions, and sales itself instead of adapting to an external marketplace.

SPEED

Fast storefront

Catalog, product pages, and the order flow work quickly. That directly affects conversion into purchase.

CUSTOMER DATA

Repeat sales from your own base

The customer base stays with the brand, so you can work with buyers directly and bring them back for repeat orders.

DAY ONE

Payments and delivery from day one

Payments, delivery, and the order flow are connected right away, so the store works as a sales channel from day one.

Visual styles

Ready-made interface concepts

These are not client projects but ETERN8 concept storefronts. They show how a brand store can feel in terms of interface direction, product presentation, and visual tone.

NEO.TOKYO

NEO.TOKYO

Streetwear brand

Open demo →
Bold directionMotionCatalog
PURE LINEN

PURE LINEN

Linen apparel

Open demo →
Minimal directionCalm navigationClean presentation
GOLDEN ERA

GOLDEN ERA

Jewelry brand

Open demo →
Jewelry brandVideo heroProduct-first focus
Video for sales

Short videos
for sales growth

We add short videos only where they genuinely strengthen the storefront: sales launch, product pages, and the hero section.

SALES LAUNCH

Short launch videos

PRODUCT PAGES

Video for product pages

HERO SECTION

Video for the first screen

Fixed pricing

We fix the store budget in advance

Starting budgets for typical store formats. The final estimate comes after a short call and agreement on what should go into the project.

What is included

Start with key categories

Timeline: 3-5 daysCatalog: up to 20 itemsRevisions: 1 round
  • An online store or product page with the core launch set.
  • Up to 20 catalog items and base product pages.
  • Order flow and messenger notifications.
  • A basic management area for the storefront.
  • SEO setup: meta, sitemap, and baseline indexing.
Timeline

3-5 days

What is not included
  • No complex integrations or custom user-role logic.
  • We fix the feature set at the start and do not expand it during the build.
What is included

Start with key categories

Timeline: 3-5 daysCatalog: up to 20 itemsRevisions: 1 round
  • An online store or product page with the core launch set.
  • Up to 20 catalog items and base product pages.
  • Order flow and messenger notifications.
  • A basic management area for the storefront.
  • SEO setup: meta, sitemap, and baseline indexing.
Timeline

3-5 days

What is not included
  • No complex integrations or custom user-role logic.
  • We fix the feature set at the start and do not expand it during the build.
After sales launch
POST-LAUNCH SUPPORT

After launch we handle improvements, storefront updates, new materials, and store support as the project grows.

  • Regular improvements and iterations for the store.
  • Updates to the storefront, banners, sections, and key blocks.
  • Support for launch materials and short promotional campaigns.
$900
per month

Connected after the main store goes live

Related materials

What helps make the decision

Materials about store budget, direct sales, and moving from a builder to an owned online store.

ARTICLE

Custom online store cost in 2026

A practical breakdown of budget, timeline, the first working release, and what changes the final store price.

ARTICLE

When a brand needs its own sales channel

About growing direct sales alongside marketplaces and keeping customer data under your control.

ARTICLE

When a brand outgrows a website builder

About the point where a brand needs custom development instead of a builder.

FAQ

Common questions before launch

Short answers to the questions that come up most often before launching an online store.

No. For most brands the working model is this: marketplaces stay as an additional channel, while the site gives direct sales, customer data, and control over pricing, promotions, and orders.
Yes. It is often smarter to launch with the key categories and expand the catalog later. That makes the store easier to launch and faster to move into sales.
At launch we usually help shape a working catalog structure and explain how to maintain the storefront afterward. After launch your team can run the store, and if support is needed, we can handle ongoing improvements and support as a separate package.
Yes. It is often more practical to launch the store first with the basic sales setup, then connect CRM, ERP, inventory, and other complex integrations step by step once the working model and priorities are clear.
We first fix one clear release: key categories, a working product page, checkout, payment or inquiry flow, delivery, and basic analytics. Anything that does not affect the first sales is better moved to the next stage.
After a short conversation and agreement on what is needed for launch. Before we start, you understand what goes into the project, how much it costs, and the timeline for launch.
When catalog logic, filters, order flow, and integrations can no longer be developed properly without manual work, limits, and temporary workarounds.
After launch we hand over the code, server, repository, access, and documentation to your team.

Let’s discuss your brand store

After a short call, it becomes clear what should go into the store, what timeline makes sense, and what budget is realistic.

Write to us
hello@etern8.tech

ETERN8

Boutique custom web development for business. Online stores, platforms, business portals, and internal systems.

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