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Owned sales channel

Online store for your brand
under your control

We build an online store through which your brand sells directly and works with its own customer base.

IWANT online store
01

Your own sales channel

We build an online store through which the brand sells directly and controls its own sales.

02

Your own customer data

Customers, orders, and requests stay in your system and support repeat sales.

03

Price and timing upfront

First we fix what goes into the store, the cost, and the timing. Then we build it and prepare it for sales.

04

Code and access after handoff

After handoff, your team gets the code, server, repository, and every project access.

DH22 case

DH22:
online store in 3 days

The online store of DH22, our family clothing brand. In 3 days we assembled a 12-product starter catalog, product pages, a mobile storefront, payments, and core services. The first sale came on day 7.

3 days
To launch

Built the store and connected payments and the core services.

7 days
First sale

The first purchase came on day 7 after launch.

Project details
DH22 online store
ETERN8 OWN PRODUCT

Our own product

We do not only build for clients. We also run our own fashion brand and e-commerce project where we test approaches before applying them to client work.

OWNED SALES CHANNEL

IWANT

IWANT is our own fashion brand and online store. We moved it off InSales onto our own engine - migrated the order history and put every old URL under a 301 redirect, reduced dependence on marketplace commissions, and use that live operating experience in client projects.

Project details
After launch

What it gives the brand

After launch, the brand gets more than a website. It gets a working sales channel with control over pricing, its own customer data, payments, delivery, and room to keep developing the store.

PRICING & PROMOS

Control over price and promotions

The brand manages pricing, promotions, and sales itself instead of adapting to an external marketplace.

SPEED

Fast storefront

Catalog, product pages, and the order flow work quickly. That directly affects conversion into purchase.

CUSTOMER DATA

Repeat sales from your own base

The customer base stays with the brand, so you can work with buyers directly and bring them back for repeat orders.

DAY ONE

Payments and delivery from day one

Payments, delivery, and the order flow are connected right away, so the store works as a sales channel from day one.

Visual styles

Ready-made interface concepts

These are not client projects but ETERN8 concept storefronts. They show how a brand store can feel in terms of interface direction, product presentation, and visual tone.

NEO.TOKYO

NEO.TOKYO

Streetwear brand

Open demo →
Bold directionMotionCatalog
PURE LINEN

PURE LINEN

Linen apparel

Open demo →
Minimal directionCalm navigationClean presentation
GOLDEN ERA

GOLDEN ERA

Jewelry brand

Open demo →
Jewelry brandVideo heroProduct-first focus
Video for sales

Short videos
for sales growth

We add short videos only where they genuinely strengthen the storefront: sales launch, product pages, and the hero section.

SALES LAUNCH

Short launch videos

PRODUCT PAGES

Video for product pages

HERO SECTION

Video for the first screen

Fixed pricing

We fix the store budget in advance

Starting budgets for typical store formats. The final estimate comes after a short exchange of messages and agreement on what should go into the project.

What is included

Fast start

Timeline: 3-5 daysLanding page or product pageRevisions: 1 round
  • A landing page or a product page with the core set.
  • Blocks for your offer and base product cards.
  • Orders or inquiries with messenger notifications.
  • A basic management area for the storefront.
  • SEO setup: meta tags, sitemap, and baseline indexing.
Timeline

3-5 days

What is not included
  • No complex integrations or custom user-role logic.
  • We fix the feature set at the start and do not expand it during the build.
  • Additional revision rounds and catalog expansion are estimated separately.
What is included

Brand online store

Timeline: 2-3 weeksCatalog: up to 50 itemsRevisions: 2 rounds
  • Everything from the starter version, but with a more complete store setup.
  • Up to 50 catalog items and a stronger storefront structure.
  • Online payments through Stripe, PayPal, or a local payment provider.
  • Delivery integration through DHL, UPS, or a local courier service.
  • Customer-data capture, notifications, and SEO setup from day one.
Timeline

2-3 weeks

What is not included
  • No user-role logic, partner accounts, or multi-vendor marketplace mechanics.
  • ERP, CRM, and warehouse integrations are estimated separately.
  • Additional revision rounds, unique product pages, and catalog expansion are estimated separately.
What is included

Platform with two roles

Timeline: 3-4 weeks2 roles1 integration
  • Customer account: orders, requests, documents, history.
  • Admin panel for the team: users, content, statuses.
  • One integration: your CRM, accounting, or ERP system.
  • Handover of code, server, and documentation.
Timeline

3-4 weeks

What is not included
  • No partner accounts or moderation of third-party content.
  • Large data migrations are estimated after the review.
  • Scope is fixed at the start so the timeline and budget hold.
What is included

Platform with partners and moderation

Timeline: 6-8 weeks3+ rolesModeration
  • Accounts for customers, partners, and the team with role-based permissions.
  • Moderation of partner content with decision history.
  • Partner analytics and request routing.
  • Integrations with CRM, inventory, payments, and delivery.
Timeline

6-8 weeks

What is not included
  • The total depends on the number of roles, integrations, and non-standard scenarios.
  • Payment and money flows go through a separate acceptance.
  • The final price is named after the role review.
What is included

Fast start

Timeline: 3-5 daysLanding page or product pageRevisions: 1 round
  • A landing page or a product page with the core set.
  • Blocks for your offer and base product cards.
  • Orders or inquiries with messenger notifications.
  • A basic management area for the storefront.
  • SEO setup: meta tags, sitemap, and baseline indexing.
Timeline

3-5 days

What is not included
  • No complex integrations or custom user-role logic.
  • We fix the feature set at the start and do not expand it during the build.
  • Additional revision rounds and catalog expansion are estimated separately.
What is included

Brand online store

Timeline: 2-3 weeksCatalog: up to 50 itemsRevisions: 2 rounds
  • Everything from the starter version, but with a more complete store setup.
  • Up to 50 catalog items and a stronger storefront structure.
  • Online payments through Stripe, PayPal, or a local payment provider.
  • Delivery integration through DHL, UPS, or a local courier service.
  • Customer-data capture, notifications, and SEO setup from day one.
Timeline

2-3 weeks

What is not included
  • No user-role logic, partner accounts, or multi-vendor marketplace mechanics.
  • ERP, CRM, and warehouse integrations are estimated separately.
  • Additional revision rounds, unique product pages, and catalog expansion are estimated separately.
What is included

Platform with two roles

Timeline: 3-4 weeks2 roles1 integration
  • Customer account: orders, requests, documents, history.
  • Admin panel for the team: users, content, statuses.
  • One integration: your CRM, accounting, or ERP system.
  • Handover of code, server, and documentation.
Timeline

3-4 weeks

What is not included
  • No partner accounts or moderation of third-party content.
  • Large data migrations are estimated after the review.
  • Scope is fixed at the start so the timeline and budget hold.
What is included

Platform with partners and moderation

Timeline: 6-8 weeks3+ rolesModeration
  • Accounts for customers, partners, and the team with role-based permissions.
  • Moderation of partner content with decision history.
  • Partner analytics and request routing.
  • Integrations with CRM, inventory, payments, and delivery.
Timeline

6-8 weeks

What is not included
  • The total depends on the number of roles, integrations, and non-standard scenarios.
  • Payment and money flows go through a separate acceptance.
  • The final price is named after the role review.
After sales launch
POST-LAUNCH SUPPORT

Support from $200 a month: we fix what breaks and answer questions within one business day. Ongoing development at $900 a month: about 30 hours of work, new features, sections, and promotions.

  • Regular improvements and iterations for the store.
  • Updates to the storefront, banners, sections, and key blocks.
  • Support for launch materials and short promotional campaigns.
$900
per month

Connected after the main store goes live

Payment in stages, 12-month warranty. Terms in detail

Related materials

What helps make the decision

Materials about store budget, direct sales, and moving from a builder to an owned online store.

ARTICLE

Custom online store cost in 2026

A practical breakdown of budget, timeline, scope, and what changes the final store price.

ARTICLE

When a brand needs its own sales channel

About growing direct sales alongside marketplaces and keeping customer data under your control.

ARTICLE

When a brand outgrows a website builder

About the point where a brand needs custom development instead of a builder.

FAQ

Common questions before launch

Short answers to the questions that come up most often before launching an online store.

No. For most brands the working model is this: marketplaces stay as an additional channel, while the site gives direct sales, customer data, and control over pricing, promotions, and orders.
Yes. It is often smarter to launch with the key categories and expand the catalog later. That makes the store easier to launch and faster to move into sales.
At launch we usually help shape a working catalog structure and explain how to maintain the storefront afterward. After launch your team can run the store, and if support is needed, we can handle ongoing improvements and support as a separate package.
Yes. It is often more practical to launch the store first with the basic sales setup, then connect CRM, ERP, inventory, and other complex integrations step by step once the working model and priorities are clear.
We first fix one clear release: key categories, a working product page, checkout, payment or inquiry flow, delivery, and basic analytics. Anything that does not affect the first sales is better moved to the next stage.
After a short conversation and agreement on what is needed for launch. Before we start, you understand what goes into the project, how much it costs, and the timeline for launch.
When catalog logic, filters, order flow, and integrations can no longer be developed properly without manual work, limits, and temporary workarounds.
After launch we hand over the code, server, repository, access, and documentation to your team.
Free

A free 3-minute video review of your site

Send a link and I will record a personal review: where you lose on speed, conversion, and SEO, and what a move to your own engine would change. No call, within 48 hours.

Get a video review

Let’s discuss your brand store

After a short exchange of messages, it becomes clear what should go into the store, what timeline makes sense, and what budget is realistic.

Discuss your own store

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ETERN8

Online stores, customer portals and AI for your business. Fixed price and timeline before we start, and you work directly with the developer.

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