What launch actually costs

Online store

For brands selling direct: catalog, checkout, payments, and delivery.

• START WITH KEY CATEGORIES
  from$2,000

  For a store with key categories: the core structure and integrations needed for the first sales.

  Timeline: 3-5 days

  What’s included

  • ·An online store or product page with the core launch set.
  • ·Up to 20 catalog items and base product pages.
  • ·Order flow and messenger notifications.
  • ·A basic management area for the storefront.
  • ·SEO setup: meta, sitemap, and baseline indexing.

  Constraints

  • ·No complex integrations or custom user-role logic.
  • ·We fix the feature set at the start and do not expand it during the build.
• BRAND ONLINE STORE
  from$4,500

  For direct sales: catalog, product pages, order flow, payments, delivery, and the core supporting services.

  Timeline: 7-14 days

  What’s included

  • ·Everything from the starter version, but with a more complete store setup.
  • ·Up to 50 catalog items and a stronger storefront structure.
  • ·Online payments through Stripe, PayPal, or a local payment provider.
  • ·Delivery integration through DHL, UPS, or a local courier service.
  • ·Customer-data capture, notifications, and SEO setup from day one.

  Constraints

  • ·No user-role logic, partner accounts, or multi-vendor marketplace mechanics.
  • ·ERP, CRM, and warehouse integrations are estimated separately.

Marketplace / platform

Roles, accounts, property or product catalog, lead flows, and integrations.

• PLATFORM / MARKETPLACE
  from$9,500

  For projects with user roles, accounts, custom business logic, and integrations around your model.

  Timeline: from 3 weeks

  What’s included

  • ·Project-specific design instead of a template storefront.
  • ·Accounts for participants and administrators.
  • ·Marketplace or platform logic: catalog, orders, and calculations.
  • ·Integrations with a sales system, maps, warehouse, or payment services.
  • ·SEO and technical groundwork for further growth.

  Constraints

  • ·What goes into the project and the timeline are fixed after a short review of the key scenarios.
  • ·Large data migrations and non-standard services are estimated separately.
• PLATFORM FOR AN AGENCY OR AGGREGATOR
  from$20,000

  Multiple roles, accounts, permissions, integrations, partner scenarios, and more complex platform logic. This is individual development around your operating model.

  Timeline: from 4-6 weeks

  What’s included

  • ·Project-specific design and interfaces for multiple user types.
  • ·Accounts, roles, permissions, and working scenarios for the team and partners.
  • ·Inquiry routing, partner logic, and more complex internal platform processes.
  • ·Integrations with sales tools, listing imports, and external services.

  Constraints

  • ·The final composition depends on the number of roles, integrations, and non-standard scenarios.
  • ·Large data migrations and separate service modules are estimated after the review.
  • ·We fix the final price after aligning the key platform scenarios.

Business portal

A vertical portal — developer storefront, agency front-end, or other vertical product with leads and accounts.

• READY PLATFORM FOR A DEVELOPER
  from$9,500

  Listings, property pages, filters, inquiries, and a working area for the sales team. A clear starting price for a platform built around your sales model without a complex partner scheme.

  Timeline: from 3 weeks

  What’s included

  • ·Property listings, cards, and section structure aligned with your sales model.
  • ·Filters by key parameters and a baseline matching flow.
  • ·Inquiries, notifications, and a working area for the sales team.
  • ·A basic management area and SEO setup from day one.

  Constraints

  • ·No partner accounts, multi-role schemes, or paid placements.
  • ·No complex integrations or non-standard calculation scenarios.
  • ·We fix the working logic and what goes into the project at the start so the timeline and budget stay clear.

Post-launch support

Monthly fixes, storefront updates, and a reserved bucket for critical bugs.

• POST-LAUNCH SUPPORT
  $900per month

  After launch we handle improvements, storefront updates, new materials, and store support as the project grows.

  Timeline: monthly

• POST-HANDOFF SUPPORT
  from$900per month

  After handoff we connect improvements, new account areas, integrations, and service scenarios as the project grows.

  Timeline: monthly

FAQ on pricing

• Do we need to leave marketplaces?

  No. For most brands the working model is this: marketplaces stay as an additional channel, while the site gives direct sales, customer data, and control over pricing, promotions, and orders.

• Can we start with only part of the assortment?

  Yes. It is often smarter to launch with the key categories and expand the catalog later. That makes the store easier to launch and faster to move into sales.

• Who fills the catalog and who supports the store after launch?

  At launch we usually help shape a working catalog structure and explain how to maintain the storefront afterward. After launch your team can run the store, and if support is needed, we can handle ongoing improvements and support as a separate package.

• Can we start without CRM, ERP, or complex integrations and add them later?

  Yes. It is often more practical to launch the store first with the basic sales setup, then connect CRM, ERP, inventory, and other complex integrations step by step once the working model and priorities are clear.

• How do we avoid turning the store launch into a long development project?

  We first fix one clear release: key categories, a working product page, checkout, payment or inquiry flow, delivery, and basic analytics. Anything that does not affect the first sales is better moved to the next stage.

• When is the project price fixed?

  After a short conversation and agreement on what is needed for launch. Before we start, you understand what goes into the project, how much it costs, and the timeline for launch.