Assembled a starter storefront for a fashion assortment and a 12-product catalog.
Online store for DH22 clothing brand in 3 days
DH22 is a clothing brand launched by its founder Anna. The case shows how fast a store can reach sales when the must-have launch scope is separated from future improvements early. In 3 days we built a storefront with a 12-product catalog, product pages, a mobile purchase flow, payments, and core store services. According to Anna, the first sale came on day 7 after launch; we publish this metric with the client’s permission.
Challenge
The goal was not to build a perfect future-proof store, but to quickly get a working sales channel: a clear storefront, starter catalog, product pages, payments, and a mobile purchase flow. Timing was critical, so the first stage included only what was necessary to launch traffic and accept orders.

What we built
Prepared product pages, catalog structure, and a clear path from browsing to purchase.
Connected payments and core store services so the project could move into sales immediately.
Focused on the mobile version: buying from a phone had to be short and free of unnecessary steps.
Built the store and connected payments and the core services.
According to Anna, founder of DH22, the first purchase came on day 7 after launch.
Enough assortment to open the store fast and move into sales.
Inside the project
12 products, payments, core services, and everything needed to move the store into sales fast.
- Launch essentials
- Starter catalog
- Storefront structure
- Mobile storefront
Store launch and first sale
An online store for DH22 clothing brand, founded by Anna. In 3 days we assembled a 12-product starter catalog, product pages, a mobile storefront, payments, and core services. According to the client, the first sale came on day 7.
Product pages and purchase flow
Payment integration
Core store services
Performance optimization
TECHNOLOGIES AND SOLUTIONS
- Starter catalog
- Product pages
- Mobile storefront
- Payments
- Core services
- Starter catalog
- Product pages
- Mobile storefront
- Core services
«I had a picture in my head but could not put it into words. I sent ETERN8 my thoughts — colors, shapes, feelings. They understood me the first time and worked fast. My site stands out from the rest and fully embodies my clothing brand. They solve any question, every change goes through easily and quickly. Highly recommend!»
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