01
Assembled a starter storefront for a fashion assortment and a 12-product catalog.
Family brand
Online store for DH22 clothing brand in 3 days
DH22 is our family clothing brand: it is run by Anna, the wife of the ETERN8 founder, and the store is registered to the founder as a sole proprietor. Like IWANT, it is not a client project but our own store, and it shows how fast a store can reach sales when the must-have launch scope is separated from future improvements early. In 3 days we built a storefront with a 12-product catalog, product pages, a mobile purchase flow, payments, and core services. The first sale came on day 7.
3 days
To launch
7 days
First sale
12 products
Starter catalog
Challenge
The goal was not to build a perfect future-proof store, but to quickly get a working sales channel: a clear storefront, starter catalog, product pages, payments, and a mobile purchase flow. Timing was critical, so the first stage included only what was necessary to launch traffic and accept orders.
IMPLEMENTATION STAGES
What we built
02
Prepared product pages, catalog structure, and a clear path from browsing to purchase.
03
Connected payments and core store services so the project could move into sales immediately.
04
Focused on the mobile version: buying from a phone had to be short and free of unnecessary steps.
RESULT
- The store launched in 3 days with a catalog, product pages, payments, and core services.
- The first sale came on day 7 after launch.
- The project reached sales fast and created a base for the next stage: more assortment, content, and marketing flows.
- Later the store moved to a custom Next.js engine with payments and 54-FZ fiscal receipts - a base for growing the assortment and marketing.
54-FZ
Payments with receipts
YooKassa (card/SBP) with 54-FZ fiscal receipts out of the box.
Free
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Want a similar store for your brand?
We can break down the owned sales channel that fits your catalog, content workflow, and order flow.
Write to us
hello@etern8.tech