01
Assembled a starter storefront for a fashion assortment and a 12-product catalog.
Fast launch
Online store for DH22 clothing brand in 3 days
DH22 is a clothing brand launched by its founder Anna. The case shows how fast a store can reach sales when the must-have launch scope is separated from future improvements early. In 3 days we built a storefront with a 12-product catalog, product pages, a mobile purchase flow, payments, and core store services. According to Anna, the first sale came on day 7 after launch; we publish this metric with the client’s permission.
3 days
To launch
7 days
First sale
12 products
Starter catalog
Challenge
The goal was not to build a perfect future-proof store, but to quickly get a working sales channel: a clear storefront, starter catalog, product pages, payments, and a mobile purchase flow. Timing was critical, so the first stage included only what was necessary to launch traffic and accept orders.
IMPLEMENTATION STAGES
What we built
02
Prepared product pages, catalog structure, and a clear path from browsing to purchase.
03
Connected payments and core store services so the project could move into sales immediately.
04
Focused on the mobile version: buying from a phone had to be short and free of unnecessary steps.
RESULT
3 days
To launch
Built the store and connected payments and the core services.
7 days
First sale
According to Anna, founder of DH22, the first purchase came on day 7 after launch.
12 products
Starter catalog
Enough assortment to open the store fast and move into sales.
PROJECT CONTENT
Inside the project
12 products, payments, core services, and everything needed to move the store into sales fast.
Core modules
- Launch essentials
- Starter catalog
- Storefront structure
- Mobile storefront
PRODUCT FORMAT
Store launch and first sale
An online store for DH22 clothing brand, founded by Anna. In 3 days we assembled a 12-product starter catalog, product pages, a mobile storefront, payments, and core services. According to the client, the first sale came on day 7.
Product pages and purchase flow
Payment integration
Core store services
Performance optimization
Want a similar store for your brand?
We can break down the owned sales channel that fits your catalog, content workflow, and order flow.
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