Iakov Radchenko
Founder of ETERN8. Web developer with 12 years in e-commerce. I lead every ETERN8 project personally and write about real launches.
Founder & CEO
A short bio
Graduated from RUDN — I started in the Faculty of Information Sciences and Applied Mathematics and later transferred to Economics. The technical background stayed: I write code, design architecture, and discuss engineering trade-offs with the team as a peer.
12 years in e-commerce — from running my own fashion brand IWANT (500+ SKUs) to building marketplaces, business portals, and internal systems. At ETERN8 I lead every project personally: the first call, the scope, the development, the launch, and the handover to the client.
On the blog I write about the real economics of launching online: what a store, marketplace, or platform actually costs, what belongs in stage one, and where website builders run out. No filler, real numbers, and references to our own cases.
Articles
- May 17, 2026 · TechnologyWhen to move from Bitrix24 to Next.js: a checklist for the businessBitrix24 is still useful for many companies. But when speed, total cost of ownership, and SEO hit a ceiling, it is time to evaluate a migration to Next.js.Read
- April 27, 2026 · Projects / MarketplacesMarketplace with 3 user roles: architecture breakdown using VsedomatutIn April 2026 we launched the Vsedomatut real estate marketplace in 3 weeks. Inside — three account types, partner moderation, and a Bitrix24 integration.Read
- April 8, 2026 · BudgetCustom online store cost in 2026: budget, timeline, and the first working releaseWhen a business needs its own online store, the first question is usually simple: what does the first working release cost and what should actually go into it?Read
- April 8, 2026 · Real estateReal estate platform cost in 2026: budget, roles, inquiries, and the first working releaseWhen a storefront and scattered tools are no longer enough, the platform question appears quickly. Here is how to estimate the budget, the first release, and the real shape of that build.Read
- March 22, 2026 · BudgetLanding page cost in 2026: from $60 templates to $5,000 custom buildsLanding page prices range from a few hundred dollars on a builder to several thousand on custom development. The difference is not in the picture — it is in what you actually own after launch.Read
- March 14, 2026 · MarketplaceMarketplace launch plan: budget, timeline, and launch stagesA marketplace does not have to begin as an endless build. Once the starting stage is defined honestly, the budget, stages, and next steps become manageable.Read
- January 31, 2026 · VideoWhen a product needs video and when strong photography is enoughVideo should answer a real business question, not exist for its own sake. Here is how to tell where it works as a support layer and where it does not.Read
- January 30, 2026 · ProjectProject DH22: how to launch an online store in 3 daysThis is not a story about a miracle shortcut. It is about strict focus on the agreed starting stage, what was done in parallel, and why the project launched without an extra layer.Read
- January 29, 2026 · DevelopmentWhen a business outgrows a website builderA builder can be the right start. The problem begins when a temporary setup becomes the foundation of the business.Read
- January 28, 2026 · VisualsAI visuals or studio production: what to choose for a catalog launchAI visuals do not replace studio production. But in many tasks they help launch a catalog, ads, or the first working version faster and more calmly than a classic shoot with long prep.Read
- January 27, 2026 · BusinessHow a brand builds its own sales channel and stops relying on one platformMarketplaces can stay part of the mix. The risk begins when they become the only channel that owns your economics, customer, and demand.Read
ETERN8 case studies
- Property selection, leads, team workflowsVsedomatut — Russian real estate marketplace in 3 weeksA platform with listings, lead flows, client accounts, and an admin panel for the client team, migrated with zero downtime.Open case
- Large catalog and direct salesIWANT — our own fashion brand and online storeIWANT is our own fashion brand and online store. We set up an owned sales channel for 500+ SKU, improved direct-sales economics, and tested AI-generated visuals on a real catalog.Open case
- Store launch and first saleOnline store for DH22 clothing brand in 3 daysAn online store for DH22 clothing brand, founded by Anna. In 3 days we assembled a 12-product starter catalog, product pages, a mobile storefront, payments, and core services. According to the client, the first sale came on day 7.Open case
Get in touch
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